Download Our Free “Facebook Ads Compliance Checklist”

With years of experience planning, creating, managing, and optimizing Facebook ads, we’ve learned a thing or two about what it takes to create compliant, high-performing ads that don’t put your entire ad account at risk of being permanently disabled.

Click the button below to get access to our free Facebook Ads Compliance Checklist, and do it now, before you end up in hot water with your Facebook ads…

our services

What we do

Digital Advertising Strategy

We’ll work with you to develop a simple but highly effective digital advertising strategy that utilizes Facebook, Instagram, YouTube, Google, or a combination of soe or all of these platforms.

Market Research

Before we ever write an ad, design an ad image, or plan a campaign, first we must get to the heart of who your perfect customer or client is. Then we create a strategy around that ideal avatar and develop all of our creative and ad targeting to reach and speak to that audience.

Ad Copy

We’ll write all of your ad copy, then submit it to you for review and approval before it ever sees the light of day. It can often take some time for us to find your unique voice, so the more copy you have on your website, in your email, or on your Facebook page, the easier that process is for us.

Ad Creative

While we do not currently have the ability to film, edit, or create video ads for our clients, we do create all ad images, animated gifs, as well as provide detailed video script outlines for our clients that do wish to use videos in their advertising campaigns.

Funnel Optimization

For the majority of clients, and to protect our bandwidth, we do not offer funnel creation or funnel management services, but we will work with you to help provide detailed suggestions and feedback on how and where to start optimizing your sales funnel.

Analytics & Reporting

Each and every week, you will receive a detailed video update from your ads expert on the status of your ad campaigns, the key performance indicators (such as CPL, CPA, and ROAS), as well as have the opportunity to hop on a video call with your ads expert to discuss campaign performance in even deeper detail if need be.

Julie Ann Turner

Julie Ann came to us with a standard webinar funnel that was generating qualified sales calls for approximately $180 each. After less than 2 months of working together we had decreased her cost per booked call by more than 50%. After another 2 months, her cost per booked call came all the way down to $45 and stayed there for more than a year. All this without changing a single piece of her funnel. It all came down to finding the right ad creative, and matching it with the right audience(s).

If you want to see how we were able to get results like these for many of our clients that run webinar funnels, click the button below to schedule your free ad account audit.


Aviron came to us as a relatively new company that had very little history of running ads on social platforms. Within a month of launching their Facebook ads, their sales had gone from 2-3 sales per week on average, to more than 8 sales per week. After another month, they were averaging 15-20 sales a week.

If you run a niche ecommerce store that sells no more than 15-20 individual products, click the button below to learn how we may be able to help you scale your business and sell more product than ever before.

T. Harv Eker

Within 6 months of working with T. Harv Eker’s team, we were able to increase their revenue by more than 15% over the previous 6 months, while cutting ad costs by nearly 40%. This obviously led to a dramatically increased return on ad spend and a huge influx of leads. We were also able to diversify their advertising efforts from 2-3 products, to 8 different products, as well as evergreen all of their campaigns to get them off the launch hamster wheel.

Want to see how we did this with no sales calls and very little funnel optimization? Click the button below to schedule a free ad account audit where we’ll review your current campaigns and look for areas that are bleeding money, and areas have that a high potential for scale.

Adwords Nerds

When Adwords Nerds came to us to help them reach more Real Estate Investors, both their webinar funnel and their Facebook ads had grown stale and they were paying more than $900 to have a qualified lead book a call with them. Although we don’t normally provide this service for clients, we knew their webinar funnel needed a facelift. So we rebuilt them a brand new funnel from scratch, came up with brand new advertising strategy and creative, and within a month of launching their new Facebook ad campaigns had driven their cost per booked call from $900, all the way down to just $75, where it stayed for more than a year.

Want to see how we are able to get results just like this for many of our clients that run a more modern variation of the automated webinar funnel? Click the button below to schedule your free ad account audit.

Cayla Craft

Cayla and Chase came to us after completing a successful launch, but knowing that they could have done even better with the right advertising strategy. We worked with them to develop the ad strategy and then planned, created, launched, and managed the ad campaigns for a successful 6-figure launch. Leveraging a Facebook and Instagram ads strategy to promote a free challenge which was hosted in a Facebook group, we were able to acquire paying customers on the backend at 4x return on ad spend, making this a highly profitable and successful launch.

Want to see how we can use Facebook and Instagram ads to fill your challenge or Facebook group with highly motivated and qualified leads? Click the link below to schedule a Discovery Call with one of our team.

Mike Gillette

Mike and his business partner Dan came to us with a profitable and successful digital info product funnel in the personal development niche (one of the most competitive niches out there). We worked with them to rapidly scale up to more than $75k/month in ad spend with a 2.36 return on ad spend. Since this was a purely digital product with very little fulfilment or overhead, these margins led to a substantial increase in profitability and overall revenue.

Want to see how we scale seemingly “maxed out” offers, often with little to no changes to the actual funnel or offer itself? Click the button below to request a free account audit, where we’ll help remove the glass ceiling from whatever offer you’re advertising.

Want a complimentary ads audit?

about us

Who we are

Most advertising agencies focus on the wrong things, like clicks, impressions, engagement, and video views. We have made a name for ourselves by focusing on one thing… turning ice cold paid traffic into paying customers.

Clients we work well with…

  • Businesses who use direct response marketing and have well tested sales funnels.
  • Businesses who have well tested advertorials, lead gen, VSL , or webinar landing pages.
  • Business owners who want a hands free experience and won’t try to micromanage our team.
  • Businesses who have an accurate third party tracking tool in place (such as Wicked Reports or Hyros) or are willing to acquire one to gain clarity on their attribution.
  • Businesses who know their numbers (EPC, CPA, AOV, LTV, etc.).

Clients we DO NOT work well with…

  • If you’re an affiliate or network marketer do not apply.
  • If you want us to promote brand new, untested landing pages, VSL’s or webinars do not apply.
  • If your product is porn, biz op, gambling, or weapons do not apply.
  • If you’re interested in using blackhat or unethical marketing techniques do not apply.
  • If your budget is below $25,000, try our Consulting instead.
  • If you’re unwilling to commit to at least 60-90 days to allow us time to dial things in and scale ad budgets up, you may want to try our Consulting instead.
our clients

Some Superstars We’ve Worked With…

Coaching Sales

Want a complimentary ads audit?

Want us to review your current ad campaigns and identify exactly what is and what isn’t working, point out any areas that are bleeding money, as well as any areas that have a high potential for scaling?

Word On The Street Is, We’re Pretty Alright…

“Glen Hoddinott is a paid traffic engineer of the highest order, but that term doesn’t encapsulate his genius for the subject matter. He’s frankly more like a paid traffic magician to be honest, and I’ve personally benefitted from his expertise to the tune of 4x, 5x, 6x and beyond Return On Investment on the ads we’ve run together. You can’t go wrong in retaining his services.”

Jonathan Greene

CMO, Hemon Media

“Seth has shown me how an ads expert can make such a difference in your biz. He started working on my ads just recently, and I’m so impressed. I’ve got quality leads and most importantly, finally feel like I have a strategy that works. Seth offers a personal and customized approach and took the time to learn about my goals. Anyone even thinking of running paid traffic, Seth is your man.”

Bofta Yiman

CEO, Bofta Yiman On Air

“I worked with Glen behind the scenes at Traffic and Funnels and he’s one of the best Facebook media buyers available with the track record to prove it. He will get incredible results for your business. Period. But beyond that, when the shit hits the fan like it inevitably does, Glen is the guy you can rely on to get things back on track. If you have the opportunity to work with Glen, there’s nothing to think about, you should leap at the opportunity.”
Mike Heiser

Marketing Director, Traffic And Funnels

“Glen helped me recover my banned ad account. I thought I would have to start all over. Instead, I reached out to Glen and he quickly pinpointed why the account was flagged and gave me some advice on what I can do to prevent this from happening again. Glen told me exactly what to say, and within five minutes, my ad account was back! Glen is a wizard when it comes to Facebook ads. One of the best in the industry.”

Till Boadella


Our mission is to bring integrity and accountability back to online advertising. We need you to help us do that…

Before we ever launched GS Media, we saw a lot of issues with the advertising industry that we wanted to fix. Client communication, agency accountability, and a responsibility to treat our clients businesses with the same care and attention to detail that we would give our own business. If you have feedback for us, use the contact form below to let us know how we can do better.

Contact Us

    GS Media LLC Address(es)

    CMO @ Co-Founder
    Seth Pennington
    1026 Spruce Ave. NW
    Norton, VA, 24273
    United States


    COO @ Co-Founder
    Glen Hoddinott
    3580 Fourth Ave.
    Smithers, BC, V0J2N0